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EN

Official Journal of the European Union
26.7.2023

INTRODUCTION

This Communication presents the journey towards the common European data space for tourism, which involves all stakeholders in the tourism ecosystem: Member States, local and regional authorities, and the private sector as well as the EU institutions.
The data space provides the tourism ecosystem with a key tool in supporting its transition towards more sustainability and deeper digitalisation, as foreseen in the Transition Pathway for Tourism 1 2022, and in full alignment with the European strategy for data 2020 2.
The European strategy for data introduced common European data spaces in key economic sectors and domains of public interest 3 as essential policy developments to empower both public and private sectors with the value of data, for the benefit of the European economy and society. The Council Conclusions of 25 March 2021 4 supported the development of the data spaces. By combining legislative, policy and funding measures, the data strategy aims at creating a single European data space, a genuine single market for data where information can flow across sectors and borders and be shared and used to boost innovation.
In line with this, in June 2022 the Communication from the Commission on the Conference on the Future of the EU
mentioned both the tourism and the mobility data spaces as new areas of action to consider for the EU to embrace a digital transformation.
Tourism is particularly sensitive to the opportunities of a European single market for data because it is a sector thriving on users experiences, which are varied and constantly evolving. As a result, it is a versatile sector when it comes to data, both generated and shared. Private and public actors alike understand that information is key and are showing a great interest in data, but with varying degrees of maturity, understanding and skills to untap the potential of information, which is highly diverse, fragmented, and often dormant in silos. A common European data space will provide the ecosystem with more quality data to be shared, used and accessed by more stakeholders, which will feed into innovative services and solutions.
In the tourism sector there is reluctance on behalf of business and destinations to share data without a guarantee of reciprocity and an understanding on how data might be reused, by whom and for which purpose. The administrative burdens associated with new practices also weigh heavily on small organisations. The common European data space for tourism does not aim at regulating data sharing in the sector. It also does not set obligations for data providers or users to collect specific data. The common European data space for tourism aims at increasing data sharing and reuse in the sector by shaping a data governance model, based on the respect of existing EU and national legislation on data, which will increase fairness by making sure that all the stakeholders involved benefit from the new value created by more data being shared and used. Furthermore, thanks to the development of technical and interoperable infrastructures, this data space will benefit from data being shared in other data spaces.
The Transition Pathway for Tourism introduced the need for a technical implementation for tourism data space Topic 14.
Endorsed by the Council Conclusions of 1 December 2022, where Member States set out a European Agenda for Tourism 2030 5, the Transition Pathway for Tourism is currently in its co-implementation phase, and this Communication details how it means to progress towards a data space for tourism.

1.1. A data space serving all stakeholders in the tourism ecosystem By growing organically, in small steps proportionate to the voluntary involvement and the needs of the tourism stakeholders, the common European data space for tourism will allow datasets to be shared with broader audiences, and will allow users such as business intermediaries, destination managers, tourism service providers, and innovative data 1 Transition pathway for tourism published today europa.eu 2 COM2020 66 final.
3 The European data strategy of February 2020 announced the creation of data spaces in 10 strategic fields: health, agriculture, manufacturing, energy, mobility, financial, public administration, skills, the European Open Science Cloud and the crosscutting key priority of meeting the Green Deal objectives.
4 250321-vtc-euco-statement-en.pdf europa.eu 5 Competitiveness Council Internal market and industry - Concilium europa.eu